M E T A L G R O U N D
Y O U T U B E C H A N N E L
Metal Ground is a YouTube channel I created for two reasons, the first one was to talk about Heavy Metal which is the music I love, and to be able to reach out to the metal community.
The second reason was to put my video and marketing abilities to the test.
I am proud to say my most popular video has 3.3 million views in one year by 2022.
With over 20,000 subscribers in less than 2 years I had the pleasure to interview artists in the Heavy Metal industry such as Mariangela Demurtas from Gothic Metal Band "Tristania", and the lead singer of "Visions of Atlantis" Clementine Delanuey.
B R A N D
The first step was creating a brand that aligned to the core values and aesthetics of the Heavy Metal industry. Once a logo was created I came up with some video ideas that were very commercial, more on the click bait side such as "Versus" videos in which I show the viewers Pop artist vs. Metal artists, some metal covers of very famous pop and rock songs, and once I started gaining popularity I started making videos that were more informational or that have to do with new releases and issues I wanted to discuss.
